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This web site has the following in the homepage, "When should I call my agent? Family owned and operated since 1978." We noticed that the web site also stated " Brown Insurance Agency, Inc." It also said " Brown, we offer a personalized approach to meet your insurance and financial needs. We offer the expertise and convenience that our clients need, want, and expect. Here, all of your insurance and financial needs are centralized and managed; your goals are looked at from an overall standpoint, rather than from just one angle, resulting in peace of mind for you and your family." The header had insurance as the highest ranking optimized keyword. It is followed by health insurance, life insurance, and financial services which isn't as ranked as highly as insurance. The next words homertbrown.net uses is financial planning. auto insurance was included and might not be understood by search parsers.